Website privacy policy

1. Information We Collect

Information you give us. We collect information you choose to provide, including when you:

• Request information or contact us through our contact form, by email, or by phone: your name, email address, phone number, mailing address, and the contents of your message.
• Plan a Discovery Visit: your name, contact information, preferred dates, number of guests, home-buying interests and timeline, and information we ask for to confirm that you are a qualified prospective buyer. Discovery Visits are paid packages; payment card information is collected and processed by our third-party payment processor, not stored by us.
• Purchase a gift card: your name, email, recipient information, and payment details (processed by our payment processor).
• Subscribe to news, events, or market updates: your name and email address, and your phone number if you opt in to text messages.
• Inquire about a specific home, homesite, or builder: your contact information and the property or program you are interested in.
• Communicate with us on social media or respond to a survey or promotion.

Information collected automatically. When you visit the Site, we and our service providers automatically collect certain information about your device and your use of the Site, including IP address, browser type, device type and operating system, referring pages, pages viewed, links clicked, the date and time of your visit, and approximate geographic location derived from your IP address. We collect this information using cookies, pixels, and similar technologies described in Section 4.

Information from other sources. We may receive information about you from our marketing partners, advertising platforms, real estate professionals who refer you to us, public records, and data providers that help us verify contact information or understand our audience.

Member and owner information. The member login on this Site links to a separate member portal at clubwindriver.com. That portal, and the information WindRiver members and property owners provide in connection with membership, ownership, dues, and club operations, are governed by the club’s membership documents and the privacy terms of the portal provider, not this Policy.

2. How We Use Information

We use the information we collect to:

• Respond to your inquiries and schedule and host your Discovery Visit.
• Provide information about homes, homesites, builders, membership, amenities, and events at WindRiver.
• Process gift card and Discovery Visit purchases and send confirmations and receipts.
• Send marketing and promotional communications by email, mail, phone, or text message, where permitted by law and consistent with your choices.
• Personalize your experience and show you WindRiver advertising on other websites and platforms.
• Operate, maintain, secure, and improve the Site, and understand how visitors use it.
• Comply with legal obligations, enforce our terms, and protect the rights, property, and safety of WindRiver, our members, our guests, and others.

We do not use the Site to make decisions about you that have legal or similarly significant effects without human involvement.

3. How We Share Information

We do not sell your personal information for money. We share information in the following circumstances:

• Within the WindRiver family of companies. Our affiliated entities share information with each other so that a real estate inquiry, a club question, and a Discovery Visit are handled as one relationship rather than three.
• Service providers. Companies that perform services on our behalf, including website hosting and development, customer relationship management (CRM), email and text-message delivery, payment processing, analytics, advertising, and scheduling. These providers are permitted to use your information only to perform services for us.
• Advertising and analytics partners. We use third-party tools such as Meta (Facebook and Instagram) and Google that collect information through cookies and pixels to measure the Site and deliver WindRiver advertising. These partners may use that information under their own privacy policies. Under some state laws this is considered “sharing” or “targeted advertising” and you have the right to opt out — see Section 6.
• Real estate professionals and builders. If you ask about a listing, a homesite, or a Premier Builder, we may share your contact information and interest with WindRiver Properties, LLC and with the WindRiver Premier Builders or other builders building within WindRiver so they can follow up with you.
• Legal and safety. When required by law, subpoena, or legal process, or when we believe disclosure is necessary to protect rights, property, or safety, or to investigate fraud or security issues.
• Business transfers. In connection with a merger, financing, sale of assets, or similar transaction, in which case your information may be transferred to the successor subject to this Policy.
• With your consent or at your direction.

4. Cookies, Pixels, and Tracking Technologies

The Site uses cookies (small files stored on your device), web beacons and pixels, and similar technologies. They fall into four groups:

• Essential: needed for the Site to function, such as security, load balancing, and remembering form entries.
• Analytics: help us understand traffic and how pages perform (for example, Google Analytics).
• Advertising: allow us and our partners to show you WindRiver ads on other sites and measure their effectiveness (for example, the Meta Pixel).
• Functional: support features such as embedded maps, videos, and fonts served by third parties, which may set their own cookies.

You can control cookies through your browser settings, and most browsers let you refuse or delete cookies. Doing so may affect some features of the Site. To opt out of interest-based advertising, you can also visit the Digital Advertising Alliance at optout.aboutads.info, the Network Advertising Initiative at optout.networkadvertising.org, and your Meta and Google ad settings. The Site does not currently respond to browser “Do Not Track” signals; see Section 6 for Global Privacy Control.

5. Email, Phone, and Text Communications

Email. Marketing emails include an unsubscribe link. Opting out of marketing does not stop transactional messages such as Discovery Visit confirmations or gift card receipts.

Text messages. If you provide your mobile number and consent on our forms or in conversation with our team, we may send you text messages about your inquiry, your visit, and WindRiver news and offers. Message and data rates may apply. Message frequency varies. Reply STOP to cancel and HELP for help. Consent to receive text messages is not a condition of purchasing any property, membership, or service. Mobile opt-in information will not be shared with third parties for their own marketing purposes.

Phone. By providing your phone number you agree that we may call you about your inquiry. You may ask us not to call at any time.

6. Your Privacy Rights and Choices

Depending on where you live, you may have the right to: know what personal information we have collected about you and how it is used and shared; access a copy of it; correct inaccurate information; delete it; opt out of the sale or sharing of personal information, targeted advertising, and certain profiling; and not be discriminated against for exercising these rights. We extend these rights to all visitors regardless of where they live, subject to applicable law.

To exercise your rights, email info@windriverliving.com or call 865-988-1864. We will verify your identity before acting on a request and respond within the time required by law, generally 45 days. You may designate an authorized agent to make a request on your behalf; we may require proof of that authorization.

Opt out of sharing for advertising. To opt out of the sharing of your information with advertising partners, use the “Do Not Sell or Share My Personal Information” link in the Site footer, adjust your cookie settings, or enable the Global Privacy Control (GPC) signal in your browser, which we honor where required by law.

Notice to California residents. In the preceding twelve months we have collected the categories of personal information described in Section 1 (identifiers, commercial information, internet and device activity, approximate geolocation, and inferences) for the purposes in Section 2, and have disclosed them to the categories of recipients in Section 3. We do not knowingly collect or sell the personal information of consumers under 16. We do not use or disclose sensitive personal information to infer characteristics about you.

7. Children

The Site is intended for adults. We do not knowingly collect personal information from children under 13, and we do not knowingly sell or share the personal information of anyone under 16. If you believe a child has provided us information, contact us and we will delete it.

8. Data Security and Retention

We use reasonable administrative, technical, and physical safeguards designed to protect personal information, including encrypted connections (HTTPS) and access controls. No method of transmission or storage is completely secure, and we cannot guarantee absolute security. We keep personal information for as long as needed for the purposes described in this Policy, to maintain our relationship with prospective buyers and members, and to meet legal, accounting, and record-keeping obligations, after which we delete or de-identify it.

9. Third-Party Sites and Services

The Site contains links to third-party sites and services, including the member portal (clubwindriver.com), Google Maps, social media platforms, payment processors, and listing or builder websites. Those sites have their own privacy practices, which we do not control and for which we are not responsible. We encourage you to read their policies.

10. Visitors Outside the United States

The Site is operated from the United States and intended for United States residents. If you visit from outside the United States, your information will be transferred to, stored, and processed in the United States, where privacy laws may differ from those in your country.

11. Changes to This Policy

We may update this Policy from time to time. The “Last updated” date at the top shows when it was last revised. Material changes will be posted on the Site, and where required by law we will notify you directly. Your continued use of the Site after a change means you accept the updated Policy.

12. Contact Us

Questions, requests, or concerns about this Policy or our privacy practices:

• WindRiver, Attn: Privacy
• Mailing Address: 350 Lighthouse Point Drive, Lenoir City, TN 37772
• Phone: 865-988-1864
• Email: info@windriverliving.com

THIS IS NOT INTENDED TO BE AN OFFER TO SELL OR SOLICITATION OF OFFERS TO BUY REAL ESTATE IN WINDRIVER TO RESIDENTS OF ANY STATE OR JURISDICTION WHERE PRIOR REGISTRATION IS REQUIRED OR WHERE PROHIBITED BY LAW, UNLESS REGISTERED OR EXEMPT FROM REGISTRATION. FOR CORRECT REPRESENTATIONS MAKE REFERENCE TO TENNESSEE STATUTES, TO BE FURNISHED BY THE DEVELOPER TO A BUYER. BROKERED BY WINDRIVER PROPERTIES, LLC. EQUAL HOUSING OPPORTUNITY. ©2026 WINDRIVER.